Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
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(as of Aug 14, 2024 01:18:20 UTC – Details)
New York Times and USA Today Bestseller
“One thing I’ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:
Understand attention—what it is, where it is, where it’s underpriced, and how to leverage itProduce relevant, strategic content Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment
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ASIN : B0CL7G1X12
Publisher : Harper Business (May 21, 2024)
Publication date : May 21, 2024
Language : English
File size : 67547 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 268 pages
Page numbers source ISBN : 0063317591
Customers say
Customers find the book fantastically informative, great for small business owners, and actionable with charts, infographics, and relevant information. They also describe the content as easy to read, digestible, and hard to put down with intricate explanations and processes.
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